Googled The End of the World As We Know It Book Ç 400 pages Ú Ken auletta


Book Googled The End of the World As We Know It

Googled The End of the World As We Know It Book Ç 400 pages Ú Ken auletta Ú [Reading] ➷ Googled The End of the World As We Know It By Ken Auletta – Helpyouantib.co.uk There are companies that create waves and those that ride or are drowned by them This is a ride on the Google wave anNes but it's a crucial roadmap to the future of media business the Google story may well be the canary in the coal mine Googled is candid objective and authoritative Crucially it's not just a history or reportage it's ahead of the curve and unlike any other Google books which tend to have been near histories somewhat starstruck now out of date or which The End of PDF #8608 fail to look at the full synthesis of business and technolog Excellent overview of this history of Google and all the major changes we've seen in many industries because of it Everything from music tv books phone service mobile platforms I loved going over all the details of the digital revolution Very nice portrayal of the facts both the good and the bad on the journey to where they are today There were so many major shifts over the last 15 years and until it is aggregated you forgot all the major changes and many of the conveniences we take for granted today Certainly not an edge of your seat kind of book but I really enjoyed reviewing recent history and understanding the backgrounds of the major players

Googled The End of the World As We Know ItNes but it's a crucial roadmap to the future of media business the Google story may well be the canary in the coal mine Googled is candid objective and authoritative Crucially it's not just a history or reportage it's ahead of the curve and unlike any other Google books which tend to have been near histories somewhat starstruck now out of date or which The End of PDF #8608 fail to look at the full synthesis of business and technolog Excellent overview of this history of Google and all the major changes we've seen in many industries because of it Everything from music tv books phone service mobile platforms I loved going over all the details of the digital revolution Very nice portrayal of the facts both the good and the bad on the journey to where they are today There were so many major shifts over the last 15 years and until it is aggregated you forgot all the major changes and many of the conveniences we take for granted today Certainly not an edge of your seat kind of book but I really enjoyed reviewing recent history and understanding the backgrounds of the major players

Epub ↠ Googled The End of the World As We Know It ô Ken Auletta

Googled The End of the World As We Know It Ï Upted and redefinedAuletta goes inside Google's closed door meetings introducing Google's notoriously private founders Larry Page and Sergey Brin as well as those who work with and against them Googled The eBook #196 In Googled the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets It may send chills down traditionalists' spi Maybe the best book I've read about Google and tech culture It has made me think despite many who are using it to herald the decline of Google to further invest in the company I think it's interesting how rarely writers call these businessmen out on their conflicts of interest or accurately contextualize their position It bothers me how little real knowledge most of these tech writers have about the companies they coverAuletta seems to think that Google's engineering culture is problematic because it leads to PR blunders or angers competitors The problem is really that an engineer is almost an alien compared to most people people who think emotionally or practically instead of systematically Robert Greene has a very good chapter about this about knowing your audience and feeling connected to it A product like Google Wave solves a problem that no has complained about and its launch makes sense only to someone who takes communities and groups for granted This is what an engineering culture does to you it deprives you of common sense and of a direct kinship with the people whom you're trying to serve Epub ↠ Googled The End of the World As We Know It ô Ken Auletta

Ken Auletta ô Googled The End of the World As We Know It Ebook

Ken Auletta ô Googled The End of the World As We Know It Ebook End of PDF #8608 There are companies that create waves and those that ride or are drowned by them This is a ride on the Google wave and the fullest account of how it formed and crashed into traditional The End of the World Epubmedia businesses With unprecedented access to Google's founders and executives as well as to those in media who are struggling to keep their heads above water Ken Auletta reveals how the industry is being disr I live my life on the part of the technology curve normally associated with Luddites and the Amish Finally after years of hectoring by my friends I gave in and bought a cell phone But for the life of me I can't remember my cell number and I have an apparently irresistible tendency to use it to take unwitting photos of my left foot anyone with a fetish for such photos I'm sure there's a website for you out there So I undertook this substantial book about google in the hope that Auletta might provide enlightenment not just about the company but also about their position in the current information technology landscape By and large he delivers This wasn't the most enthralling non fiction book I've read in a while nor the best written let's just say charitably that Auletta's style is serviceable forgettable without too many direct assaults on grammar and syntax though he does seem constitutionally incapable of avoiding the well worn cliche But it was entirely readable and gave what seemed to me to be a fairly comprehensive account in language that was understandable by even a techno neophyte like meBy all accounts Auletta had unprecedented access to insiders at Google including its two boy wonder founders Larry Page and Sergey Brin His account seems laudably neutral one senses that if anything he found Page and Brin less charming as the project went on but by and large he withholds overt judgement on the behavior of the key players except for occasional comments about a certain naivete that permeated the company's management These comments seem entirely justified even reserved given the factsI had two main uestions before reading the book How did google get to be so dominant Should I and by extension all of us be worried about the futureAuletta gives a matter of fact answer to the first uestion which turns out to be not all that interesting basically after tooling around for years the company hit on a magic formula for linking the placement of ads to search results and for charging advertisers once this monetization scheme google adwords was in place profits soaredThe second uestion is of course harder to answer predictions being notoriously unreliable especially where the future is concerned The sheer amount of information that can already be collected on an individual through google searching is sobering and data privacy initiatives in the US lag well behind similar efforts in Europe and other countries Further with initiatives like its new smart phone Google buzz social networking app and its commitment to launching an ultra high speed access internet connection in selected markets the company has made it clear that it has no intention of ceding dominance any time soon and that it is willing to take on major players such as Apple and Facebook Although Auletta is unwilling to say it in so many words it's fairly clear that he expects the company to stumble as it faces these new challenges Given the picture he paints it seems almost inevitable even companies with exceptional management teams in place would find the challenges of such extraordinarily rapid growth formidable But the weaknesses in Google's management structure the relative lack of structure in many cases and their faith in technological solutions with a blindness towards the human dimension of the problems the company faces has already led to missteps and is likely to continue to cause significant problems for GoogleStill if one message comes through loud and clear from Auletta's account it's that it would be a major mistake to underestimate what Google may yet accomplish So yeah we probably should be at least a little bit worried